IT'S UNDER-ESTIMATED HOW LONG IT TAKES TO BUILD A BRAND | With Kate Chambers | The Top Floor
Description
Kate spent 15 years building the biggest tradeshow in the gambling sector.
He company provides a digital platform for people in the gambling industry, providing key insights and data on the industry.
Key learnings - try to do too much yourself; jack of all trades, master of none! It is important to delegate and under-estimated how long it takes to build a brand.
Routine - sets 3 things to do for the day and tries to switch off after 7pm
Lessons as an employer - she asks herself, can they thrive in uncertainty and adapt? It can be hard to hire as they are still in start-up phase, so no established roles.
Book recs: The hard thing about hard things; The Trend Hunter; Create the future.
Finally - be patient, success takes time; be consistent; need the right mindset, not right skills; get the right people around you; make decisions even without perfect information; and build relationships before you need them.
United States
